brochure
Project: USAID, DREAMS Innovations Challenge Project
Challenge: The organization implemented a large and complex program that reached thousands of people. The team had a lot of data that reported the number of people reached with services, but they were challenged to convey the impact of their programming on human lives.
Target Audience: funders, government stakeholders
Strategy: I developed a digital story booklet that leveraged existing data and field-based "success stories" and transformed these into a deeply personal narrative that dug beyond the numbers, showing how the program dramatically changed lives. The ease of sharing the online story booklet served as a great digital calling card to funders and government partners alike.
Company: World Education, Inc.