Project: MacArthur Foundation’s $100 Billion and Change Project

Challenge: The organization learned that their proposed program made the short-list for MacArthur's competitive and prestigious $100 Billion Challenge program. They wanted to share the news and increase their visibility across the sector.

Target Audience: funders, non-profit organizations within the sector, social media followers of the organization, board members, and staff

Strategy: I worked with the team to understand who they wanted to reach as their target audience and the most impressive elements of the proposed program. I wrote a press release to reach high-profile funders and government partners.

Company: World Education, Inc.

Full Press Release