Project: UNICEF Life Skills' Education Project

Challenge: The organization had spent a decade developing a national program that had received little recognition. They wanted to celebrate the work and make stakeholders aware of their contributions.

Target Audience: government stakeholders, funders, sector-specific non-profits

Strategy: I pitched the idea of a short video that would cement the organization’s brand and influence within the sector, and more easily reach high-level decision-makers for onward positioning and funding. This was presented at events, on websites, and shared digitally.

Company: World Education, Inc.